Research: Traditional Marketing Doesn’t Work on AI Shopping Agents
Companies need different tactics for this rapidly growing segment of online shoppers.
Jafar SabbahOguz A. Acarhttps://hbr.org/resources/images/article_assets/2019/04/Oguz-Acar-headshot.jpgThe Leadership Skills That Make Transformation Stick
A conversation with BCG’s Julia Dhar about a mindset shift that leaders need to make.
wide-ideacast_25Microsoft’s Path to Adopting and Scaling AI Across its Sales Organization
A case study on why the standard deployment playbook didn’t work when the tech giant rolled out CoPilot to a key department—and how they adjusted course.
wide-cold-call-25Why Leaders Should Let Minor Mistakes Slide
New research finds that including small slip-ups in performance reviews can drive employees to gossip, disengage, or even sabotage the company.
Avery FormanWhat Are Your Company’s AI Nightmares?
When building guardrails, don’t start with principles; start with the worst outcomes you can imagine.
Reid Blackmanhttps://hbr.org/resources/images/article_assets/2020/05/110-reid-blackman.jpg“Cyber Defense Has to Move at the Speed of AI”
As AI accelerates the scale and sophistication of cyber threats, business leaders must rethink their cybersecurity strategies and prioritization.
Adi Ignatiushttps://hbr.org/resources/images/article_assets/2025/08/110-adi-ignatius.jpgHow Fast-Growing Companies Can Make Better Decisions
“Structured empowerment” is a decision-making approach that scales.
Tatiana SandinoRedesigning Your Marketing Organization for the Agentic Age
Organizations that move early will define how marketing operates in the coming era and capture compounding returns.
Michelle Taitehttps://hbr.org/resources/images/article_assets/2024/04/110-michelle-taite-1.jpgJohn Winsorhttps://hbr.org/resources/images/article_assets/2013/06/110-john_winsor.jpgWill FernandezWhy Effective Leaders Get Branded as Problems
High performers often expose friction—and then get blamed for it.
Luis Velasquezhttps://hbr.org/resources/images/article_assets/2021/05/110-luis-velasquez.jpg3 Ways AI Can Free Organizations from Legacy Workflows
When companies cling to the way they’ve always done things, they crowd out space to experiment and adapt.
Graham Kennyhttps://hbr.org/resources/images/article_assets/2014/03/110-Graham_Kenny.jpgGanna PogrebnaCommunicating with Confidence When You’re Under Pressure
A conversation with leadership development coach Muriel Wilkins about getting your message across even when you’re running on empty.
wide-hbr-on-leadership-24How Sales Teams Undercut Themselves with Longtime Clients
Six steps to reset the dynamic.
Tatiana AstrayResearch: Why You Shouldn’t Treat AI Agents Like Employees
The unintended consequences of putting agents in the org chart.
Matthew Kropphttps://hbr.org/resources/images/article_assets/2026/03/110-matt-kropp.jpgJulie Bedardhttps://hbr.org/resources/images/article_assets/2026/03/110-julie-bedard.jpgEmma Wileshttps://hbr.org/resources/images/article_assets/2026/05/110-emma-wiles.jpgMegan Hsuhttps://hbr.org/resources/images/article_assets/2026/03/110-megan-hsu.jpgLisa Krayerhttps://hbr.org/resources/images/article_assets/2025/09/110-lisa-krayer.jpgWhy Professional Services Organizations Keep Solving the Wrong AI Problem - SPONSOR CONTENT FROM CERTINIA
Sponsor content from Certinia.
When an Executive Asks You an Unexpected Question
Before answering, identify the deeper concerns or motives underlying their request.
Melody Wildinghttps://hbr.org/resources/images/article_assets/2021/02/110-melody-wildling.jpgNew Skills to Navigate Continuous Change
A conversation with author Nilofer Merchant about leaving the status quo behind.
wide-ideacast_25The Best Leaders Embrace the Role of Supporting Character
By understanding and promoting your people’s stories—rather than your own—you can motivate them to do their best work.
Jamil Zakihttps://hbr.org/resources/images/article_assets/2019/05/Zaki-headshot.jpgHow an Organizational Shift Can Unlock Real Value from a Stalled AI Strategy - SPONSOR CONTENT FROM PUBLICIS SAPIENT
Sponsor content from Publicis Sapient.
built.to.deliver_static_image_1200x675_1How AI Is Changing the Needs and Values of Finance Leaders and Their Teams - SPONSOR CONTENT FROM DELOITTE
Sponsor content from Deloitte.
Stop Trying to Replicate a Single Star Performer
When organizations fixate on just one role model, they erase the very diversity that drives innovation.
Chengwei LiuThorbjørn KnudsenMichael ChristensenJerker Denrell